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Sports

Explore ͯÑÕÊÓÆµ's research.

Four in 10 U.S. adults plan to watch at least some of the World Cup soccer tournament, similar to the last time the U.S. hosted the event in 1994.

Thirty-five percent of Americans plan to watch at least a fair amount of the 2024 Olympics, far lower than what ͯÑÕÊÓÆµ has measured for prior Summer Games.

Football remains Americans' favorite sport to watch, with baseball and basketball a distant second.

New research from the National Collegiate Athletic Association and ͯÑÕÊÓÆµ finds lasting benefits to student-athletes from sports participation.

In 1988, 82% of South Koreans, more than residents of eight other nations, thought the Olympics promote good relations between participant countries.

A 1972 ͯÑÕÊÓÆµ poll found football eclipsing baseball for the first time as Americans' favorite sport to watch.

Female former student-athletes outperform other college graduates on important career and life outcomes, according to a new analysis based on the ͯÑÕÊÓÆµ-Purdue Index.

CliftonStrengths

Learn how to use the BP10 assessment to help clients identify their potential for entrepreneurial excellence, and how to use CliftonStrengths with sports teams.

CliftonStrengths

Learn how a strengths coach is bringing her expertise to the world of collegiate sports, and how focusing on strengths is helping individuals and teams excel.